Collaborative work platform, Wrike, has joined the LaunchPoint program from Marketo as an Accelerate partner. The coalition strengthens the new vertical solution meaning that campaign performance data is linked to specific projects and tasks within Wrike.
End-to-end collaborative work management solutions will now be able to be delivered through co-selling and co-marketing with Marketo.
“This collaboration transforms how marketing teams track and report on the outcomes of the integrated campaigns they plan, manage, and complete in Wrike,” said Wrike Founder and CEO Andrew Filev.
“Marketing has become increasingly performance-driven, making it imperative that effort is aligned with not only final results, but progress as well. All of the data related to the planning and execution of a campaign is within Wrike, while the performance data is in Marketo Engage. It was only natural that we enable teams to pull Marketo Engage data into Wrike so they can actually see the impact their hard work is having on strategic initiatives in real-time and report on the outcomes of their carefully crafted campaigns.” Filev added.
Wrike chose to join Launchpad as an Accelerate partner to bring analytics, work management and reporting capabilities to mutual customers. It will enable customers to enhance integrated campaign management features needed to assist marketing departments to deliver on strategic goals and objectives.
“The art and science of campaign performance data has always been core to Marketo Engage. This collaboration with Wrike will now allow us to deliver an end-to-end solution from ideation to creation and reporting to our joint customers,” said Global Head of ISVs and LaunchPoint Ecosystem, Digital Experience at Adobe, Shai Alfandary.
“Real-time, in-flight campaign performance management is the future of marketing and we are excited to give customers the actionable insights they need to optimise their campaigns already inflight.”
Working with Adobe
On commenting on Wrike’s relationship with Adobe, Filev says: “[It] goes back more than three years when we first announced our integration with the Adobe Creative Cloud suite. We are excited to be expanding our partnership with the Adobe family by adding Marketo Engage to our list of strategic partner solutions. My R&D team is particularly thrilled to begin exploring new ways to deepen and expand our integrations with Adobe as a result of this new alliance,”