BridgeHead Software today announced the addition of Rob Quinn to lead Global Product Marketing.

Quinn brings more than 15 years’ experience in healthcare IT product marketing and will be instrumental in driving the leading healthcare data management solution strategy, with go-to-market initiatives.

“Just as today’s hospitals are striving for better engagement with their patient populations, Rob will drive our efforts toward more frequent, outcome-based communications with our customers on a global scale,” said Michael Ball, chief business development officer.

“Beyond his expertise in product marketing, he is well versed in clinical applications, cloud-based services, agile product design and delivery, and rapid validation – that will be invaluable to the company in the months and years ahead,” he added.

The Product Marketing function is global, based out of BridgeHead’s Boston office, because of the company’s widespread customer base and extensive partner network.

Quinn revealed: “With the continued focus in Healthcare to improve patient care while reducing costs – BridgeHead’s Health Store solution helps hospitals consolidate the vast amounts of patient information stored in siloed departmental imaging solutions or legacy EMR and ambulatory systems.

“Our solution enables clinicians to quickly access all this information centrally from within one view within their EMR. This helps improves patient care, streamlines the workflow for clinicians, and provides a cost savings to hospitals by eliminating the need to maintain and support legacy systems.”

Written from press release by Leah Alger