It was recently reported that media and entertainment companies should use blockchain, NFTs, and metaverse experiences more in order to engage consumers and build new products.
Indeed, a report by Deloitte showed that these individual trends will be growing in the coming year and become of importance within industries. It is essential to combine these technologies so as to drive innovation and evolve business models, as well as to use augmented reality, virtual reality, and NFTs to have new experiences and digital products.
The rise of these technologies is driving the industry towards the metaverse, leading people to spend more time in immersive, social, digital worlds. Besides, it will also accelerate the adoption of decentralised ledgers, such as blockchains and cryptocurrencies.