Trinity Mirror Group invests in user experience insights across digital estate

Trinity Mirror Group, Britain’s biggest newspaper group, has deployed SOASTA’s mPulse platform to gain detailed insights into the impact that performance issues across their digital estate have on user experiences.

Understanding the user experience

The Trinity Mirror Group is one of the UK’s largest multimedia organisations with a portfolio of newspapers, websites and digital products. It includes iconic national brands such as The Mirror, The Daily Record and The People to regional brands such as The Manchester Evening News, Liverpool Echo and Western Mail. The group’s online websites, such as and, collectively attract over 100 million unique visitors a month. Understanding the impact performance issues have on these end users is key to driving growth and investment.

Instantly see the impact that new code releases have across single or multiple sites

“TMG re-launched its digital platforms in 2012 on a new CMS system with a single code base shared across all 29 core sites. We have seen significant growth in traffic over the past 3 years but what we lacked was a better understanding of how page load times impacted user traffic from a range of devices. mPulse delivers that and much more,” said Neil McIntrye, Director of Engineering, Digital, Trinity Mirror Group.

“The SOASTA platform crystallises the relationship between page performance, bounce rates and user behaviour in granular detail. The result is that our development teams can instantly see the impact that new code releases have across single or multiple sites while our editorial and business teams can see the correlation metrics on the advertising-driven parts of the sites,” McIntrye added.

“One of the biggest challenges facing media organisations today is gaining a better insight of their online users’ behaviours. For organisations such as TMG, understanding their users’ pain points, expectations and reactions is critical to delivering the overall customer experience. Synthetic monitoring has its place but real user monitoring delivers actionable intelligence. It’s often said that you can’t manage what you can’t measure and this is very true in today’s digital age,” said Chris Addis, VP & General Manager EMEA, SOASTA.


Edited from press release by Cecilia Rehn.