Consumers are no longer looking at their vehicles as purely a means of transportation, but rather as a component of a continuously connected lifestyle. Increasingly, consumers expect to be able to access home, job, family, and other devices while in transit, and do so seamlessly and safely. As automotive manufacturers move ahead, they will need to incorporate new business models and strong design thinking. Tomorrow’s consumers will likely be comprised of traditional car owners, as well as car and ride sharers.
Learn what automobile manufacturers can do to ensure continued growth and success by focusing on customer experience in the car, around the car, and beyond the car.