WhatsApp Business ‘helps companies communicate’

WhatsApp is one of the most popular messaging apps with over 1.2 billion users worldwide.

The messaging service is “enhancing” its user experience with its new business app, in a bid to help companies communicate with customers’.

Since WhatsApp Business is a standalone app, those who run small businesses can keep their current WhatsApp app and conversations completely separate from their customers.

WhatsApp’s COO, Matt Idema, said to Express: “We want to put a basic foundation in place to allow people to message businesses and for them to get the responses that they want.

“We do intend on charging businesses in the future.”

Written by Leah Alger