How to capture mobile app market?

Because of increasing number of smartphone users, mobile solutions for different industries become more and more popular. This leads to the growth of mobile global market. According to Statista, an international statistics portal, the combined mobile app revenue will reach US$189billion by 2020.

The tendency makes mobile app development a sweet spot for various companies that strive to boost their profit and increase the number of target users. The current state of mobile market promotes the adoption of small business apps. According to the survey conducted by Clutch, a B2B rating and review company, the main reasons for companies to develop mobile applications are sales increase, users’ experience improvement and maintaining market competitiveness.

To create popular and profitable mobile solution, companies should have target users’ needs and expectations analyzed, latest market trends followed and industry requirements kept. comScore, a media measurement and analytics company, informs that mobile users spend the majority of their mobile app time on games and social networking.

Reviewing the latest trends in mobile app development, VR and AR technologies are widely integrated into mobile software. Besides, IoT (Internet of Things) become an inevitable part of everyday life as well as wearable devices managed by mobile apps. To have all data stored and synchronized, cloud-based solutions are developed. Location-based services should also be mentioned as a trend of a mobile app market.

Apart from that, to create a viable solution and maintain its popularity, companies should take into account the end users’ needs and requirements. Users have high demands to system security and information privacy, especially if to talk about online banking and m-commerce. Also, people expect more satisfying UX (User Experience). Providing all necessary functions, an application should be easy-to-use and intuitively clear. If a user faces any issue or difficulty using an app, he/she will easily delete it and download a solution for your competitor.

How to ensure positive UX and satisfy all user’s needs? How to develop a competitive product of a high quality? A complex quality assessment is a way out. The majority of software development companies have internal QA teams that assist in improving product quality by detecting issues and mismatches to specified requirements. However, the internal QA team’s  awareness of expected system functionality and specifics of development procedure may affect the objectiveness of quality evaluation.

To avoid any prejudices and ensure unbiased assessment, QATestLab company provides the services of independent testing and QA. Without being involved in development procedure, the independent QA team has no predictions on software functionality and provides the overview of real system behavior. Apart from that, the team evaluates quality from the end user’s perspective paying attention to app usability and UI, thus, improving UX.

About QATestLab

QATestLab is an independent provider of a full range of software testing services including test management, documentation testing and software quality consulting. Since 2005, the company conducts QA and testing of software products of different types and for various industries, e.g, government, e-learning, finances, healthcare, tourism.