Ryanair is planning to use Amazon Web Services (AWS) machine learning to help improve travel experiences.
As part of its dedication toward AWS public cloud, the low-cost airline will be rebuilding and replacing its legacy systems with Amazon’s analytics, database and machine learning technologies in a bid to become more cost-efficient and agile.
The company currently uses Microsoft SQL database, but believes moving to Amazon’s database engine Aurora will save costs and help deliver email marketing campaigns across Europe.
Furthermore, Ryanair will be trialling Amazon’s chatbot technology, Lex, to help provide customers with support requests.
Amazon Lex
Amazon Lex is a service for building conversational interfaces into any application using voice and text which provides the advanced deep learning functionalities of automatic speech recognition for converting speech to text, and natural language understanding to recognise the intent of the text.
Amazon wrote in a blog post: “Speech recognition and natural language understanding are some of the most challenging problems to solve in computer science, requiring sophisticated deep learning algorithms to be trained on massive amounts of data and infrastructure.
“Amazon Lex democratises these deep learning technologies by putting the power of Amazon Alexa within reach of all developers. Harnessing these technologies, Amazon Lex enables you to define entirely new categories of products made possible through conversational interfaces.”
Lex also enables customers to build applications with “highly engaging user experiences and lifelike conversational interactions”.
Written by Leah Alger
