Disney has recently appointed an executive to lead the strategy for the metaverse.

Indeed, Mike White will be leading a team working on the metaverse in order to pursue the strategic pillars of storytelling excellence, innovation, and audience focus. He will take on the role of Disney’s senior vice president for Next Generation Storytelling and Consumer Experiences by allocating resources, exploring partnerships, and encouraging knowledge sharing on the metaverse.

The metaverse is then the next evolution for Disney to create an entirely new paradigm for how the audience experiences and engage with stories. The metaverse will revolutionize stories through a virtual environment with the use of VR headsets and other virtual technology.